Truly: no brand building or good design is made without discipline and intelligence.

(post em português pode ser lido acima desse)

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• Excerpt taken from this article here: http://pmbr.tn/journal/evolving-brands/ – from a NY design studio with many beautiful works.

“We believe running a great business is a big part of building a great brand. And a great brand is much more than a clean logo and a clever name. Designing a great brand is something that takes a high-level of intellectual focus, time and patience in bringing it toward maturity. A brand should aspire to represent company values in every way your audience interacts with your company. Lastly, the graphic identity should serve as recognizable reminder of your values and ultimately be a vessel through which those values are communicated and evolve.”

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